Politics Goes Digital for 2014 Midterm Campaign Ads
Interactive Video
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Business
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10th - 12th Grade
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Hard
Wayground Content
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7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is primarily driving the growth in both Internet and cable TV advertising?
Creative ads
New advertising platforms
Data
Increased budgets
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did President Obama's campaign in 2012 utilize data effectively?
By increasing the number of TV ads
By focusing on direct mail
By using data for smarter media buying decisions
By targeting only swing states
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What has changed in online advertising that allows for more targeted campaigns?
Limited data availability
Open source databases and lower costs
Increased number of platforms
Higher costs of storage
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main advantage of television as an advertising platform?
It is cheaper than online ads
It allows for more creative ads
It is the most engaging platform with sight, sound, and motion
It reaches a younger audience
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What challenge do online video ads face compared to TV ads?
They are less engaging
They have less reach
They are harder to skip
They are more expensive
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the expected increase in TV advertising from 2014 to 2016?
25%
100%
75%
50%
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What political shift is anticipated in the 2016 elections according to the transcript?
No significant changes are expected
A new third party will emerge
Republicans will take back the Senate
Democrats will maintain control of the Senate
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