INTERVIEW: Jack Hruska on the Bloomingdale's windows unveiling at Bloomingdales 2012 Holiday Window Unveiling with Live

The event features a collaboration with Cirque du Soleil, showcasing window displays with scenes from their upcoming movie. These displays incorporate augmented reality, allowing users to interact via an app. The event highlights the theatrical nature of both Cirque du Soleil and Bloomingdale's, offering an engaging and interactive experience for attendees.

What is the main purpose of the event discussed in the video?

• To launch a new fashion line

• To host a charity fundraiser

• To celebrate a new store opening

• To promote a movie collaboration with Cirque du Soleil

What unique feature do the windows at the event include?

• Virtual shopping assistants

• Interactive cooking demonstrations

• Augmented reality experiences

• Live music performances

How does the collaboration between Bloomingdale's and Cirque du Soleil enhance the event?

• By combining theatrical elements from both parties

• By offering exclusive discounts

• By hosting a celebrity meet and greet

• By providing free gifts to attendees

What can participants do with the virtual reality experience at the event?

• Participate in a virtual fashion show

• Order products directly from the window

• Download their experience to their Facebook page

• Watch a live stream of the event

What is the purpose of the interactive features in the windows?

• To allow attendees to purchase tickets to the movie

• To provide historical information about Cirque du Soleil

• To offer a sneak peek of upcoming Bloomingdale's sales

• To engage participants and make them part of the experience