SPEECH - Sean Combs on how AQUAhydrate will be

The video discusses the importance of forming strategic partnerships to address a gap in the performance industry by offering healthier products. It emphasizes inclusive branding by targeting not just athletes but everyday individuals. The marketing strategy focuses on creative digital approaches, utilizing platforms like Instagram and blogs to engage audiences effectively.

What is identified as a major issue in the performance industry?

• Lack of innovation

• High cost of products

• Limited availability

• Products filled with unhealthy ingredients

What is the company's vision for their product's image?

• To be seen as a luxury item

• To be the water of this generation

• To be exclusive to athletes

• To be a niche market product

Who does the company want to feature in their marketing campaigns?

• Professional models

• Everyday people like store workers and students

• Celebrities from various industries

• Only famous athletes

Which digital platform is mentioned as part of the marketing strategy?

• Twitter

• Instagram

• LinkedIn

• Facebook

How does the company plan to approach digital marketing?

• By avoiding social media

• By creatively engaging with fun content

• By using a serious and formal tone

• By focusing solely on traditional advertising