How Champion Became the New 'It' Brand

Champion has experienced a resurgence, reaching $1.4 billion in sales. The brand's appeal to teenagers is driven by a 90s retro vibe, strategic partnerships with brands like Supreme, and influencer marketing involving celebrities like the Kardashians and Chance the Rapper. Champion's retail strategy includes high-end placements and city-specific products. Owned by Hanes, Champion is focusing on social media and marketing to sustain growth.

What is the significance of Champion's goal to reach $2 billion in sales by 2022?

What impact did the Kardashians and other celebrities have on Champion's brand image?

How did Champion's pricing strategy change with its new retail partnerships?