How Champion Became the New 'It' Brand

Champion has experienced a resurgence, reaching $1.4 billion in sales. The brand's appeal to teenagers is driven by a 90s retro vibe, strategic partnerships with brands like Supreme, and influencer marketing involving celebrities like the Kardashians and Chance the Rapper. Champion's retail strategy includes high-end placements and city-specific products. Owned by Hanes, Champion is focusing on social media and marketing to sustain growth.

What has contributed to Champion's resurgence in popularity among teenagers?

• Exclusive online sales

• Its new product designs

• Lower prices compared to competitors

• The retro 90s vibe and social media influence

What role do influencers play in Champion's marketing strategy?

• They handle customer service

• They design new products

• They manage Champion's retail stores

• They promote the brand on social media

Which brand is mentioned as a key partner that helped elevate Champion's status?

• Adidas

• Nike

• Puma

• Supreme

What change did Champion make in its retail strategy?

• Opened more stores in rural areas

• Moved from Target to high-end stores like Neiman Marcus

• Started selling exclusively online

• Reduced the number of physical stores

How has Champion's Instagram following changed since 2016?

• It decreased significantly

• It remained the same

• It grew from 1 million to 10 million followers

• It grew from 200,000 to 6 million followers

What is a major trend that Champion capitalized on for its revival?

• Formal wear

• Minimalist fashion

• Eco-friendly materials

• Streetwear and retro fashion

Who owns Champion and supports its growth?

• Under Armour

• Nike

• Adidas

• Hanes