Understanding the True Purpose of Crowdfunding

In this Marketing Minute, Bill Carmody discusses the true purpose of crowdfunding, which is not just about obtaining easy money but understanding market demand for your product or service. He suggests supporting existing crowdfunding platforms to learn about them and then creating your own campaign to validate ideas. Crowdfunding helps determine if there's genuine interest in your product, saving you from investing in ideas that may not succeed in the market.

According to the text, what is a better approach than viewing crowdfunding as a loan?

What is the ultimate goal of crowdfunding as described in the text?