How to Stop Paying Facebook to Talk to Your Audience

In this Marketing Minute, Bill Carmody discusses the high costs of communicating with your audience on Facebook. He suggests leveraging Facebook to build an audience but then redirecting them to your own platforms like blogs or newsletters for direct communication. This strategy helps avoid Facebook's charges. He emphasizes the importance of reclaiming your audience and suggests alternative engagement methods like crowdfunding. The video concludes with a call to action to establish a direct line of communication with your audience.

What is the main issue discussed in the introduction of the video?

• The difficulty of using Facebook's advertising tools

• The expense of communicating with an audience on Facebook

• The challenge of creating engaging content

• The high cost of building an audience on Facebook

What is suggested as the best strategy for social media marketing?

• Increasing Facebook ad spend

• Building a larger audience on Facebook

• Creating a direct line of communication with your audience

• Using more social media platforms

How can you leverage Facebook according to the video?

• By increasing your Facebook followers

• By creating more Facebook pages

• By driving traffic to your blog or newsletter

• By paying for more ads

What does the video suggest doing with the audience built on Facebook?

• Direct them to your website or blog

• Keep them engaged on Facebook

• Encourage them to follow more Facebook pages

• Ask them to share your Facebook posts

What alternative platform is mentioned for engaging directly with your audience?

• An Instagram profile

• A new Facebook page

• A Twitter account

• A crowdfunding platform