Communication is more important than delivery

The video emphasizes the importance of communication over delivery in customer satisfaction. It shares insights from a support team leader who found that spending more time on communication led to happier customers. The video advises informing customers about delays promptly, allowing them to plan accordingly, which is often appreciated more than rushing to meet deadlines.

What is more important than delivery according to the speaker?

How did the speaker's approach to communication affect customer satisfaction?

What should you do when you realize you cannot meet a promised deadline?

What is the speaker's recommendation for handling customer expectations?

Why do customers appreciate being informed about delays?