Codify Your Message 3 -Test your Value

The video guides viewers through understanding and defining their value offering by focusing on the target customer's pain points and creating a transformation. It emphasizes the importance of tailoring messages to different audiences and articulating value through a clear statement. Examples are provided to illustrate these concepts, including a detailed look at the Female Founders Lab.

What is the main purpose of defining your value offering?

How does the Goddess Leadership framework relate to vision and value?

What are the key questions to identify your target customer's pain point?

Explain the difference between vision and value in the context of customer needs.

How should your messaging change based on the audience you are addressing?

What are the specific needs of your highest frequency target customer?

Describe the iterative process of refining your value statement.

What transformation do you aim to create for your customer through your offering?

What components are necessary to facilitate the transformation for your customer?

How can you differentiate your offering from competitors in the market?