AI Comes to the McDonald's Drive Thru

The video discusses McDonald's strategy to increase sales through a dynamic menu that suggests additional items based on customer preferences and conditions. It highlights the importance of drive-through sales in the US and the potential for international expansion. The video also explores the impact of technology on the workforce, with a focus on automation and kiosks, and details McDonald's acquisition of Dynamic Yield to enhance customization and customer engagement.

What is the significance of drive-through sales for McDonald's in the US?

How does McDonald's plan to customize the customer experience through its app?