BMW CEO Oliver Zipse on i4 Concept Car

The transcript discusses BMW's approach to electromobility, highlighting their engineering achievements, such as a 4-second acceleration to 100 KPH and a 600 km range. BMW's strategy includes flexible architectures for both electric and combustion engines, reflecting a belief in a diverse future for mobility. The company is exploring electric motorcycles but sees them as a different market segment. BMW has invested heavily in electromobility and plans to expand its range without reducing its workforce, unlike some competitors.

What is BMW's stance on the future of pure electric cars?

What investment strategies is BMW employing to support its growth in electromobility?