Ford CEO: Brexit and Lower Pound Hurt Us

Ford CEO: Brexit and Lower Pound Hurt Us

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the risks associated with currency and demand issues, particularly focusing on the UK business, which represents a significant portion of sales. It highlights the financial impact of currency fluctuations, with a specific focus on the hedging strategies employed. The discussion also covers potential scenarios for the EU-UK trade relationship and emphasizes the importance of strategic planning in maintaining competitiveness and profitability.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two main issues affecting the company's performance mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How much of the company's sales does the UK represent?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact did the lower pound have on the company's profits?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the company's view on the future trading relationship between the UK and the EU?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the company's plans regarding its operating structure in light of the current economic situation?

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