Maker Of Uncle Ben's Picks New Name

Maker Of Uncle Ben's Picks New Name

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses the rebranding of Bens Original, including a new logo and packaging aimed at promoting inclusivity and racial equality. The new products will be available in 2021. Other brands like Aunt Jemima, Miss Butterworths, and Cream of Wheat are also considering name changes.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the new name for the brand previously known as Uncle Ben's?

Ben's Premium

Ben's Original

Ben's Choice

Ben's Select

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What aspect of Ben's Original is being updated to promote inclusivity?

The distribution channels

The logo

The pricing strategy

The product ingredients

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When will the new Ben's Original packaging be available in stores?

2020

2021

2022

2023

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following brands is NOT mentioned as rethinking its name?

Cream of Wheat

Miss Butterworth's

Aunt Jemima

Kellogg's

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the common theme among the brands mentioned in the final section?

They are all considering name changes

They are all changing their product recipes

They are all merging with other companies

They are all launching new products