Qualified Lead

The video tutorial discusses the importance of sales in marketing, focusing on the concept of a qualified lead. A qualified lead is a potential customer identified as a good target for sales efforts based on their response to marketing or other characteristics. The process of qualifying a lead involves financial assessment to ensure they can afford the product and verifying their need for it. Customers who do not need the product are not considered qualified leads.

What is one of the most crucial activities in marketing?

• Customer support

• Sales or selling the product

• Market research

• Product development

Which of the following best describes a qualified lead?

• A customer who has already purchased the product

• A potential customer who has shown interest or has suitable characteristics

• A random individual with no interest in the product

• A competitor in the market

What is a key factor in determining if a lead is qualified?

• Their social media presence

• Their age

• Their budget and financial capability

• Their location

Why is it important to ensure a customer needs the product?

• To increase the product's price

• To ensure they are a good target for sales efforts

• To reduce marketing costs

• To expand the product line

What happens if a customer does not actually need the product?

• They receive a discount

• They automatically become a loyal customer

• They are not a good target for sales efforts

• They are still considered a qualified lead