Marketing - What are Scanner Data

The video discusses the importance of data in marketing, focusing on scanner panel data. This data, collected from checkout scanners, provides insights into consumer behavior and co-purchasing patterns. It helps marketers design strategies by understanding what products are bought together and allows for comparisons across different consumer demographics and regions.

How does big data relate to scanner panel data in marketing strategies?

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In what ways can scanner panel data be used to compare different consumers?

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