Stephen Lacy: How to Effectively Reach Consumers

The transcript discusses the anticipated consolidation across three major platforms: local television, magazines, and digital. In local television, consolidation is driven by the need for scale in programming and negotiations. In the magazine industry, consolidation is a strategy for reaching consumers effectively and reducing costs. In digital, the focus is on aggregating large audiences to enhance advertising effectiveness. Meredith aims to lead these consolidation efforts.

What is the primary reason for consolidation in local television according to the speaker?

• To improve content quality

• To enhance negotiation power with providers

• To reduce advertising costs

• To increase viewer ratings

In the magazine space, what strategy has the company employed?

• Reducing publication frequency

• Buying and merging properties

• Focusing on digital content

• Launching new magazines

What is the main goal of consolidation in the magazine industry?

• To focus on niche markets

• To reach consumers more effectively

• To expand internationally

• To increase the number of publications

Why is aggregating a large audience important in digital platforms?

• To reduce server costs

• To improve user experience

• To increase subscription rates

• To make advertising more effective

What is the company's approach towards consolidation in digital platforms?

• To partner with other digital companies

• To focus on content creation

• To lead the way from a Meredith perspective

• To follow industry trends