What are the two main philosophies or perspectives on marketing mentioned in the text?
Macro and Micro Marketing

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1.
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2.
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How does macro marketing differ from micro marketing?
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3.
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What does macro marketing focus on according to the text?
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4.
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What aspects of marketing are covered under micro marketing?
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5.
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In what ways do micro and macro marketing combine to give a big picture of marketing?
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