Macro and Micro Marketing

The video discusses two main perspectives on marketing: macro and micro marketing. Macro marketing focuses on the broader societal aspects, including resource allocation and government policies. In contrast, micro marketing deals with firm-level activities such as product development, sales, and distribution. Together, these perspectives provide a comprehensive view of marketing from both societal and business standpoints.

What are the two main philosophies or perspectives on marketing mentioned in the text?

How does macro marketing differ from micro marketing?

What does macro marketing focus on according to the text?

What aspects of marketing are covered under micro marketing?

In what ways do micro and macro marketing combine to give a big picture of marketing?