Marketing - Why are Ethics important

The video discusses the outdated negative perception of marketing due to past unethical practices. It emphasizes the importance of ethics in modern marketing, both in micro and macro contexts, highlighting the role of ethics in resource allocation. The video also covers the significance of accountability in today's world, where strong rules around product liability exist, and information spreads rapidly through social media, making unethical practices unsustainable.

What are some reasons people may have a negative perception of marketing?

Why is ethical behavior considered important in successful marketing today?

How do micro marketing and macro marketing differ in terms of ethics?

What impact does social media have on marketing ethics today?

In what ways can unethical marketing practices negatively impact society?