Customer Service as a Critical Part of Marketing

Customer Service as a Critical Part of Marketing

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video emphasizes the importance of customer-centric marketing, highlighting that marketing is not just about advertising but also about providing excellent customer service. It discusses the balance between advertising spend and customer service investment, illustrating how sales recovery can enhance customer loyalty. The use of technology to improve customer service and the significance of transparency and customer feedback are also covered. The video concludes with a summary of key marketing principles, focusing on meeting and exceeding customer needs.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the primary focus of marketing according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does customer service impact the ability to sell products?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two types of experiences mentioned in the context of the shoe business?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the process that a customer goes through if their shoe does not fit.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does technology play in modern customer service according to the text?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of having a database of customer knowledge?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company ensure that they are attentive to customer feedback?

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