How the MLB is Transitioning in the Digital Age

How the MLB is Transitioning in the Digital Age

Assessment

Interactive Video

Business, Social Studies, Physical Ed, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the decline in TV ratings for the World Series, attributing it to diverse viewing options rather than market size. It highlights baseball's strong local and national presence, the importance of digital media, and technological advancements like player tracking and instant replay. The role of apps in fan engagement is emphasized, with a focus on the game's core value. The discussion also covers digital media strategies in sports and the dynamics of the World Series.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors are suggested to influence the TV ratings of the World Series?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker view the relationship between traditional TV ratings and online engagement?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe the competitive balance in baseball?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's perspective on the importance of local markets for baseball?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does digital media play in the future of baseball according to the speaker?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What advancements in technology are mentioned that could enhance the viewing experience of baseball?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the 'at BAT' app in relation to baseball fans?

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