Turner CEO Sees 'Race to the Center' in Advertising

Who is the CEO of Time Warner's Turner?

• John Martin

• Samuel Jackson

• Charles Barkley

• Spike Lee

Which two companies dominate the digital advertising market?

• Netflix and Hulu

• Microsoft and Twitter

• Facebook and Google

• Amazon and Apple

What is Turner trying to develop to attract advertisers?

• Mobile apps

• Social media platforms

• Digital capabilities

• New TV shows

What is the main reason for reducing the number of commercials per hour?

• To promote new products

• To save money

• To increase viewer engagement

• To comply with regulations

What effect does reducing ad loads have on TV ratings?

• Decreases ratings

• Increases ratings

• Has no effect

• Causes technical issues

What type of advertisements did Turner produce during March Madness?

• Documentary-style ads

• Animated ads

• Silent ads

• Engaging and funny ads

What is expected to happen in advertising over the next five years?

• Decrease in innovation

• Stagnation in growth

• Significant innovation

• Complete digital takeover