The only creative technique that works

The video explores the concept of creativity and how constraints can limit innovative thinking. It describes a workshop where participants struggled with stereotypical ideas for water solutions. By introducing disruptive elements, such as unrelated images, participants generated novel ideas. The video emphasizes the importance of breaking free from preconceived notions to foster creativity.

How did the constraints faced by the managers affect their creative output?

What lesson did the speaker learn about the use of diagrams or pictures in the creative process?