The Responsible Business Roadmap: Transforming Travel

Jane Sanders, CEO of trip.com, discusses the impact of China's reopening on the travel industry, emphasizing the company's commitment to sustainability through the 3R's concept: reduce, reuse, recycle. She highlights customer preferences, the influence of the pandemic, and the importance of empowering women in the workforce. Sanders also outlines trip.com's efforts to engage with local communities and defines what makes a responsible travel company. She concludes with future challenges and goals, stressing the need for technological breakthroughs to achieve sustainability.

What initiatives does trip.com have to support local communities?

What does Jane Sanders believe defines a responsible travel company?

What challenges does trip.com face in promoting sustainable travel?

What are the short-term goals for the travel industry in 2023 according to Jane Sanders?