Breakout: Customer-Facing Sustainability

The video discusses sustainability in business, focusing on ESG initiatives, consumer expectations, and the importance of transparency. Wendy shares insights on certifications, generational differences in sustainability preferences, and strategies for both B2B and smaller businesses. The discussion highlights the need for companies to lead with purpose and authenticity, while addressing challenges like greenwashing and the lack of universal standards.

How do generational differences impact consumer behavior towards sustainable products?

What is the significance of precompetitive collaboration among companies in sustainability efforts?

What strategies can companies use to educate consumers about the value of sustainable products?

In what ways can smaller businesses make sustainability reporting more accessible?