Pay Per Click

The video tutorial explains the importance of the Internet in marketing, focusing on managing web presence. It introduces Pay Per Click (PPC) as a cost-effective online advertising method where advertisers pay only when their ad is clicked. The tutorial details how PPC is commonly used in search engine ads, highlighting its efficiency in maximizing advertising budgets.

What is another term used for pay per click advertising?

Why is pay per click considered an efficient way of advertising?