Donald Trump's Campaign Using Data Analysis to Target Voters

The video discusses Donald Trump's campaign's use of sophisticated online targeting, managed by Cambridge Analytica in London. It highlights the collection of vast data points on individuals to influence voter behavior using AI. The process involves psychological tests and social media data to create detailed personality models. While some find this approach creepy, it reflects a broader trend of data-driven strategies in politics. The video also addresses the limited public understanding of these technologies and their potential impact on democracy. Despite potential setbacks, this form of campaigning is expected to persist.

How has Donald Trump's campaign utilized the Internet for voter targeting?

What role does Cambridge Analytica play in Trump's campaign?

Describe the process of how data is collected and used to create a personality index for voters.

What are some concerns people have regarding the data targeting methods used in political campaigns?

In what ways do the advancements in data science and technology impact public awareness and democracy?