Asean Ahead: Vietnam's MoMo Sees Rural Growth, No Plans for International Expansion

Asean Ahead: Vietnam's MoMo Sees Rural Growth, No Plans for International Expansion

Assessment

Interactive Video

Business

University

Hard

Created by

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The video discusses the evolution of an app from an e-wallet to a super app, offering various services like payments, travel bookings, and financial services. It highlights the app's adoption in rural areas, driven by the need for convenient bill payments and money transfers. The video also addresses challenges in digital adoption in Vietnam, emphasizing government support and ecosystem development. Future plans focus on expanding within Vietnam, particularly in rural areas, with no immediate plans for international expansion.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What percentage of the app's customers are located outside major cities?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has the pandemic influenced the adoption of digital services?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the future plans for the app regarding expansion and IPO?

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OFF