Trim CEO on How to Budget Better

Hillard Thomas Smith, CEO of Trim, discusses the app's inception in 2015 as a response to the limitations of existing personal finance tools like mint.com. Trim automates financial management by connecting users' accounts, identifying savings opportunities, and negotiating bills. Acquired by 1 Main Financial, Trim aims to expand its user base and enhance financial literacy. The app addresses user anxiety by simplifying budgeting and avoiding behavior change demands. Trim's future includes leveraging digital finance trends and expanding services to underserved communities.

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