Focus Group in Litigation

The video explains the use of focus groups in litigation, similar to marketing practices, where theories or causes of action are tested among disinterested parties. This helps plaintiffs assess the strength of their evidence and determine effective presentation strategies. Focus groups can aid in preparing for civil actions and may provide leverage in settlement negotiations.

What steps should a plaintiff take after conducting a focus group?

In what ways can the results of a focus group impact negotiations for a settlement?