What does the 'long tail' in business refer to?
Long Tail Strategy

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Business
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A distribution curve with common occurrences
A strategy focusing on mass markets
A strategy for reducing costs
A distribution curve with less common occurrences on the fringes
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In a long tail strategy, what is the primary focus?
Mass market
Niche market
Cost reduction
Product standardization
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can a product be adapted in a long tail strategy?
By increasing its price
By customizing it for niche needs
By standardizing its features
By reducing its quality
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which strategy is consistent with the long tail approach?
Price skimming
Mass marketing
Differentiation
Cost leadership
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is essential for delivering value in a long tail strategy?
Understanding niche customer needs
Understanding mass market trends
Reducing production costs
Increasing advertising budget
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