BCG Growth Share Matrix

The growth share matrix, developed by the Boston Consulting Group, helps companies evaluate their business units based on market share and growth rate. It categorizes units into four quadrants: stars, question marks, cash cows, and dogs. Stars have high growth and market share, question marks have high growth but low market share, cash cows have high market share but low growth, and dogs have low growth and market share. This matrix aids in strategic decision-making regarding investment and divestment.

What are the two main factors used in the Growth Share Matrix to evaluate business units?

• Profitability and revenue

• Market share and profitability

• Market share and growth rate

• Growth rate and revenue

Which quadrant in the Growth Share Matrix represents business units with high growth rate but low market share?

• Cash Cows

• Dogs

• Question Marks

• Stars

What is the primary characteristic of a 'Star' in the Growth Share Matrix?

• High market share, high growth rate

• High market share, low growth rate

• Low market share, low growth rate

• Low market share, high growth rate

Which type of business unit is known for generating significant profits due to high market share but low growth rate?

• Dogs

• Cash Cows

• Stars

• Question Marks

What is typically done with 'Dogs' in the Growth Share Matrix?

• Invest more resources

• Maintain current investment

• Divest or repurpose

• Turn into Cash Cows