Wie Werbung Funktioniert – Der Mere Exposure Effekt

The video explores the mere exposure effect, a psychological phenomenon where repeated exposure to a stimulus increases our preference for it. This effect is explained by our preference for familiar things and our cognitive ease with simple tasks. Psychologist Robert Zajonc's research demonstrated that repeated exposure can influence preferences even without conscious awareness. The implications for advertising are significant, as repeated exposure can enhance the effectiveness of marketing strategies. The video concludes with a discussion on the ethics of advertising in public spaces.

What is the mere exposure effect?

• A psychological effect that makes us forget things we encounter frequently.

• A concept that explains why we fear new experiences.

• A theory that suggests we dislike things we see often.

• A phenomenon where repeated exposure to something increases our liking for it.

What are the two main explanations for the mere exposure effect?

• Fear and anxiety

• Habit and perception

• Memory and cognition

• Attention and focus

How does repeated exposure affect our perception of new stimuli?

• It increases fear and decreases interest.

• It decreases fear and increases interest.

• It has no effect on our perception.

• It makes us indifferent to the stimuli.

What did Robert Zeyons discover about preferences and exposure?

• Preferences are solely based on initial impressions.

• Preferences are unaffected by exposure.

• Preferences change due to repeated exposure, regardless of conscious evaluations.

• Preferences are based on conscious evaluations.

What did Zeyons' experiments reveal about decision-making?

• Decisions are always made through a rational process.

• Decisions are based on mathematical calculations.

• Decisions are often made unconsciously.

• Decisions are unaffected by exposure.