Mattel CEO on Barbie Movie, Business Strategy

The transcript discusses the cultural impact and success of the Barbie movie, highlighting its broad audience appeal and international reception. It explores potential sequels and franchise opportunities, emphasizing Mattel's strategy to create culturally resonant film franchises. The discussion includes Mattel's future projects, such as films based on other properties, and addresses the challenges posed by the Hollywood strike. The transcript also covers the international reception of the Barbie movie, its global brand strategy, and the controversy surrounding its release in Vietnam due to a map showing the nine-dash line.

What was the primary goal of the Barbie movie according to the transcript?

• To win awards

• To promote other Mattel toys

• To create a cultural event

• To make a lot of money

What is the current status of potential sequels for the Barbie movie?

• There are no plans for sequels

• Sequels have been canceled

• Sequels are already in production

• It's too early to discuss sequels

How many Mattel properties are currently in active development?

• 10

• 14

• 20

• 5

What is the movie's performance in China described as?

• Unreleased

• Disappointing

• Average

• Well received

What is the expectation for Barbie's release in Japan?

• It will be delayed

• It will do well

• It will perform poorly

• It will not be released

Why was the Barbie movie not released in Vietnam?

• Because of poor box office performance

• There was no interest from audiences

• Due to a map showing the nine-dash line

• It was banned for inappropriate content

What is Mattel's broader strategy beyond movies?

• Focusing solely on toy sales

• Only producing films

• Expanding into digital experiences and live events

• Reducing their brand portfolio