Mattel CEO on Barbie Movie, Business Strategy

The transcript discusses the cultural impact and success of the Barbie movie, highlighting its broad audience appeal and international reception. It explores potential sequels and franchise opportunities, emphasizing Mattel's strategy to create culturally resonant film franchises. The discussion includes Mattel's future projects, such as films based on other properties, and addresses the challenges posed by the Hollywood strike. The transcript also covers the international reception of the Barbie movie, its global brand strategy, and the controversy surrounding its release in Vietnam due to a map showing the nine-dash line.

What challenges does the Hollywood strike pose for the development of new films?

How does the text describe the performance of the Barbie movie in international markets?

What is the significance of the Barbie brand's historical success prior to the movie's release?