Edelman CEO on Trust Barometer, Business Ethics

The video discusses the decline in trust and the rise in business ethics, highlighting the role of CEOs in addressing societal issues. It explores the challenges CEOs face when engaging in political and social matters, emphasizing the importance of aligning with employee and consumer values. The need for economic optimism and reskilling is stressed, with a focus on collaboration between business and government. The impact of pessimism and geopolitics on business strategies is also examined, encouraging companies to adapt and seize opportunities for efficiency and job creation.

What is the primary reason for the increased reliance on businesses to address societal issues?

• Businesses are more profitable than governments.

• Businesses are seen as both competent and ethical.

• Governments have more resources than businesses.

• Businesses have more employees than governments.

Why might CEOs face backlash when speaking on political issues?

• They are not allowed to discuss politics publicly.

• Their involvement can lead to political backlash.

• Their statements can lead to decreased profits.

• They are not knowledgeable about politics.

What is a major task for businesses in a polarized world?

• To reduce employee numbers.

• To restore economic optimism.

• To increase shareholder profits.

• To focus solely on local markets.

How can businesses and governments effectively collaborate to reskill workers?

• By focusing only on automation.

• By forming partnerships with community colleges.

• By working independently.

• By competing against each other.

What opportunity does the US-China standoff present for businesses?

• Increased offshoring of jobs.

• Diversification of supply chains.

• Reduction in global trade.

• Focus on domestic markets only.