Adidas Plans to End Kanye West Partnership

The video discusses the fallout from Kanye West's recent offensive remarks, focusing on the reactions from companies like Gap and Balenciaga, and the subsequent impact on Adidas. The controversy has financial implications for Adidas, particularly concerning their YEEZY brand, which is a significant part of their sales and profit. The market has reacted with a drop in Adidas' share price, and there are questions about the future perception of Kanye's brand and its sales potential.

Why is there a question about the timing of the actions taken by companies against Kanye West?

What is the significance of the YEEZY brand in terms of sales and profit margins for Adidas?