What is the primary focus of the first 'P' in the traditional marketing mix?
Understanding the Marketing Mix: The 7Ps Explained

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Price
Product
Promotion
Place
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How should a luxury firm approach pricing according to the marketing mix?
Set low prices to attract more customers
Set high prices to maintain exclusivity
Offer frequent discounts
Match competitors' prices
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which factor is becoming increasingly important for retailers due to technological advancements?
E-commerce platforms
In-store promotions
Physical store locations
Traditional advertising
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What additional element in the marketing mix focuses on customer experience during the buying process?
Price
Promotion
Process
Product
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important for businesses to consider the aesthetics and atmosphere of their service environment?
To reduce operational costs
To enhance customer satisfaction
To increase product variety
To simplify the service process
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