Naming Your Business

The video tutorial provides guidance on naming a business, emphasizing the importance of a unique and memorable name that aligns with the business's nature. It covers practical considerations for using the name in logos and advertising, ensuring the name allows for future expansion, and checking its availability under state law. The tutorial also discusses intellectual property rights, including state and federal trademark protections, and the need to avoid customer confusion. Finally, it highlights the significance of securing a matching URL and social media handles to maintain a consistent online presence.

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