Value Added Reseller

The video tutorial explains the concept of value added resellers (VARs), which are companies that enhance a product by adding features or services before reselling it. This practice is common in industries like IT and automotive, where companies often do not manufacture all components themselves but instead integrate products from other manufacturers. The tutorial highlights how VARs add value to products, making them more appealing to end consumers.

What is the primary role of a value added reseller?

• To offer financial services

• To provide direct consumer support

• To integrate and resell products with added value

• To manufacture products from scratch

In which industry is the concept of value added resellers particularly common?

• Real Estate

• Information Technology

• Agriculture

• Fashion

How do car companies typically operate as value added resellers?

• By manufacturing all components themselves

• By designing and assembling products made by other companies

• By selling directly to consumers without any modifications

• By focusing solely on marketing

What is a common characteristic of companies that act as value added resellers in the IT industry?

• They are the original manufacturers of all components

• They only sell software products

• They often do not manufacture each part they sell

• They exclusively sell to large corporations

Which of the following is NOT a function of a value added reseller?

• Adding value to existing products

• Reselling products

• Manufacturing all components of a product

• Integrating products with other services