Former Facebook Executive to Make Ancestry.com More Social

The video discusses a former Facebook executive's transition to Ancestry.com, highlighting the importance of family connections and the potential for genealogy to become a more social and community-driven activity. It explores personal experiences with Ancestry's family tree feature and addresses the need for ongoing engagement. The video also examines growth opportunities in education and community engagement, the trend of women executives leaving Facebook, and lessons learned from Facebook to apply in building a social site with integrity and effective reporting.

What motivated the speaker to transition from Facebook to Ancestry.com?

• The opportunity to work with a larger team

• The chance to earn a higher salary

• The desire to work in a different industry

• The meaningful purpose of connecting families

What is one of the ways the speaker suggests to make Ancestry more engaging?

• Hosting online genealogy workshops

• Providing free DNA tests

• Creating interactive family experiences

• Offering discounts on subscriptions

What is Ancestry Classroom aimed at?

• Offering genealogy courses for adults

• Helping teachers connect with Ancestry

• Creating a platform for family reunions

• Providing free access to Ancestry for all families

What trend is observed among high-profile women at Facebook?

• They are leaving for opportunities in other industries

• They are being promoted within Facebook

• They are retiring early

• They are starting their own companies

What lesson does the speaker emphasize for building social platforms?

• Focusing on rapid growth

• Ensuring good connections and integrity

• Prioritizing user interface design

• Maximizing advertising revenue