Using Influencers to Grow Your Business

Using Influencers to Grow Your Business

Assessment

Interactive Video

Business

Professional Development

Hard

Created by

Quizizz Content

FREE Resource

In this Marketing Minute, Bill Carmody explains the fastest way to grow your business by leveraging existing influencers. He emphasizes that customers prefer hearing from other customers rather than directly from the company. The video suggests hiring influencers who are already active in your industry to promote your products and services. It discusses engaging with influencers either one-on-one or at scale through an agency. The key takeaway is that leveraging influencers at scale is the most effective way to grow your business authentically.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered the fastest way to acquire new business according to the Marketing Minute?

Developing new products

Leveraging existing influencers

Increasing advertising budget

Expanding sales team

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do customers prefer hearing from other customers rather than the company itself?

They find it more authentic

They prefer reading reviews

They dislike advertisements

They trust companies more

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two methods mentioned for engaging with influencers?

Through social media and email

One-on-one and through an agency

Via phone calls and meetings

Using advertisements and promotions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should companies focus on when selecting influencers to work with?

Their existing networks and credibility

Their popularity on social media

Their ability to create viral content

Their number of followers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the ultimate goal of leveraging influencers according to the video?

To reduce marketing costs

To increase brand awareness

To grow the business quickly

To improve customer service