What was the unique concept behind the retail space 'Story' founded by Rachel Shackman?
Story, former Macy's CXO on Replacing Physical Experiences

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A pop-up shop with seasonal themes
An online-only retail platform
A space that combined elements of a magazine, gallery, and store
A traditional retail store with fixed merchandise
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Camp stores adapt to the pandemic?
By focusing solely on online sales
By offering virtual birthday parties and camps
By closing all physical locations
By reducing store hours
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential benefit of virtual retail environments?
They reduce the cost of merchandise
They eliminate the need for customer service
They offer a more immersive experience for global customers
They completely replace physical stores
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is live shopping and why is it gaining popularity?
A method of shopping in physical stores
A concept similar to QVC, adapted for younger audiences
A way to shop without any human interaction
A new form of in-store advertising
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can brands effectively use virtual events as a marketing tool?
By focusing solely on product sales
By ensuring the events are highly scripted
By creating unique and engaging content that can't be found elsewhere
By limiting audience interaction
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What role does customer feedback play in retail innovation?
It is only useful for product development
It only matters for online retailers
It helps identify new opportunities and improve customer engagement
It is not important for retail strategies
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key challenge for brands hosting virtual events?
Focusing only on product demonstrations
Avoiding any form of customer interaction
Balancing spontaneity with brand management
Ensuring the events are completely spontaneous
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