Disney Names Parks Chief Chapek as CEO; Iger Becomes Executive Chair

Disney Names Parks Chief Chapek as CEO; Iger Becomes Executive Chair

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Disney's leadership transition from Bob Iger to Bob Chapek, highlighting the surprise and market reaction. It covers Chapek's background, his success in Disney's parks division, and the challenges he faces. The discussion also touches on the potential influence of political and external factors, such as the coronavirus, on Disney's decisions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the unexpected announcement regarding Disney's leadership?

Bob Iger extended his contract.

Bob Chapek was named the new CEO.

Disney announced a merger.

Tom Staggs returned to Disney.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Bob Chapek's role before becoming CEO of Disney?

Head of Disney's film division

Director of Disney's marketing

Chief Financial Officer

Leader of the parks and consumer products division

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the market initially react to the news of Bob Chapek's appointment as CEO?

There was no change in Disney shares.

Disney shares moved a bit lower.

Disney shares rose significantly.

Disney shares hit an all-time high.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does the parks division face following the leadership change?

The division is merging with the film division.

The division is being shut down.

A new CEO needs to be appointed.

The division is relocating to another country.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some speculated reasons for the timing of Disney's leadership change?

A major film release

A new theme park opening

A change in Disney's board of directors

Bob Iger's political ambitions