Disney Brings Back Bob Iger as CEO as Chapek Exits

Disney Brings Back Bob Iger as CEO as Chapek Exits

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Disney's recent financial challenges, including investor pressure to emulate Netflix's success. It highlights Disney's strategic pivot to streaming with Disney+ and the subsequent market impact, especially during the pandemic. Leadership changes from Bob Chapek to Bob Iger are examined, focusing on communication and strategic continuity. The video also touches on cultural and political challenges, such as unpopular decisions and political affiliations, affecting Disney's internal and external environment.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What prompted Disney to invest heavily in its streaming platform, Disney Plus?

A new partnership with Netflix

A decline in theme park attendance

Pressure from activist investors

A desire to diversify its business

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the easing of pandemic conditions affect Netflix and Disney?

Both companies saw a rise in user numbers

Netflix's user numbers stagnated, affecting its share price, and Disney followed

Disney's share price increased while Netflix's decreased

Both companies experienced a significant drop in share prices

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major criticism of Bob Chapek's leadership at Disney?

His decision to cut costs in content creation

His support for Democratic policies

His inability to communicate the potential returns on streaming investments

His focus on theme parks over streaming

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What political stance did Bob Chapek reportedly take that was controversial?

Neutral stance on political issues

Opposition to all political parties

Support for Republicans

Support for Democrats

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the duration of Bob Iger's new contract with Disney?

One year

Three years

Five years

Two years