White Castle's Richardson Touts Success of the Impossible Burger

White Castle, a family-owned business nearing its 100th anniversary, has successfully integrated the Impossible Slider into its menu, significantly boosting sales and attracting a diverse customer base, including vegans and meat-eaters. Despite competition from larger chains like Burger King and McDonald's, White Castle maintains its market position through customer engagement and a robust supply chain. The brand's social media presence has also played a crucial role in connecting with millennials and keeping the brand relevant.

What significant change did White Castle experience after introducing the Impossible Slider?

• They became a hamburger business.

• They stopped selling plant-based products.

• They shifted focus to being a slider business.

• They increased the price of their sliders.

How does White Castle differentiate itself from larger competitors like Burger King and McDonald's in the plant-based market?

• By focusing on customer feedback and maintaining strong partnerships.

• By reducing the price of all their products.

• By limiting their menu to only plant-based items.

• By offering a wider variety of meat products.

What has been a key factor in the growing popularity of the Impossible Slider at White Castle?

• Its high price compared to other sliders.

• The lack of availability in other restaurants.

• The exclusive partnership with only one supplier.

• The great taste that doesn't compromise on flavor.

What trend has been observed among White Castle customers regarding their slider purchases?

• Customers only buy plant-based sliders.

• Customers prefer traditional beef sliders over plant-based ones.

• Customers often purchase both meat and plant-based sliders.

• Customers have stopped buying sliders altogether.

How has social media contributed to White Castle's brand relevance?

• By reducing the number of customers.

• By connecting with a younger audience and increasing brand visibility.

• By focusing solely on local markets.

• By limiting their advertising to traditional media.