Reebok VP Says Innovation in Apparel Has Taken a 'Gigantic Leap'

The video discusses the impact of US-China trade negotiations on the fitness industry, highlighting Adidas' diversified sourcing strategy. It explores innovation in fitness apparel, focusing on the Pure Move bra and the role of technology and smart fabrics. The video also covers market-specific product development, particularly in China, and emphasizes the importance of social media and influencers in brand storytelling.

What strategy does the Adidas group use to mitigate the impact of US-China trade negotiations?

• Increasing production in China

• Focusing solely on the US market

• Reducing product innovation

• Diversifying their sourcing strategy

What is the key innovation in the Pure Move bra by Reebok?

• It uses recycled materials

• It incorporates shear thickening fluid

• It is made from organic cotton

• It has built-in sensors

How has technology influenced the apparel industry in recent years?

• By focusing only on design aesthetics

• By reducing the need for new fabrics

• By enabling the creation of smart fabrics

• By eliminating the need for consumer feedback

What is a significant factor in the growth of the fitness apparel market?

• The wellness trend and versatile clothing

• Limited competition in the market

• Focus on traditional marketing methods

• Decreasing consumer interest in fitness

Why is regional-specific design important for fitness apparel companies?

• To focus on a single global design

• To simplify the supply chain

• To cater to specific market needs

• To reduce production costs

How do social influencers contribute to brand storytelling?

• By focusing on traditional advertising

• By creating emotional connections with consumers

• By reducing product costs

• By limiting brand exposure

What is a key challenge in the fitness apparel industry?

• Limited access to raw materials

• High competition and need for innovation

• Over-reliance on a single market

• Lack of consumer interest