Have We Finally Treadmilled Into a Fitness Bubble?

The video discusses the expansive growth of the fitness industry, valued at $3 trillion globally. It explores the historical roots of fitness trends, driven by baby boomers and millennials, and highlights the role of women in this movement. The economic impact is significant, with various companies profiting from apps, apparel, and wellness products. The trend is not seen as a bubble but a lasting shift in consumer behavior, with a focus on health as a status symbol. The video also examines changes in consumer preferences, particularly among millennials, and the growing market for active apparel.

In what ways are companies adapting to the demands of millennials in the fitness industry?

What is the significance of active apparel in the current market according to the text?