Why Does Santa Wear Red?

The video explores the evolution of Santa Claus, tracing his origins from Saint Nicholas, a monk known for his generosity, to the modern image of Santa. It discusses how Dutch settlers in New York celebrated Saint Nicholas, leading to the transformation into Santa Claus. The video highlights the role of advertising, particularly Coca Cola's campaigns, in popularizing the red-suited, jolly Santa. It also examines how advertising has historically influenced consumer behavior and traditions, using Santa as a case study.

Where did the original Saint Nicholas originate from?

• Athens, Greece

• Paris, France

• Rome, Italy

• Patara, Turkey

Which writer referred to Saint Nick as the patron Saint of New York?

• Mark Twain

• Washington Irving

• Charles Dickens

• Edgar Allan Poe

In which century did Santa Claus become a central figure in Christmas celebrations in the US?

• 17th century

• 18th century

• 19th century

• 20th century

Which company played a significant role in popularizing Santa's red suit?

• Nestle

• Cadbury

• Coca-Cola

• Pepsi

What was the primary goal of Coca-Cola's Santa advertising campaigns?

• To launch a new flavor

• To encourage year-round consumption

• To promote summer sales

• To introduce a new product

What was a key characteristic of 20th-century advertising?

• Introducing new inventions

• Promoting specific brands

• Targeting high society

• Focusing on product features

How do successful ad campaigns influence cultural traditions?

• By creating new traditions

• By making existing behaviors seem standard

• By focusing on product features

• By eliminating old traditions