OpenX CEO on Cloud-Computing Partnership With Google

The transcript discusses the transition of a large ad exchange to public cloud services, focusing on Google Cloud. The need for increased computing power and efficiency to handle a trillion transactions daily is highlighted. The move aims to leverage Google's extensive advertising infrastructure and foundational work, allowing for greater innovation and scalability. The impact of 5G on advertising experiences is also considered, emphasizing the need for compelling consumer interactions.

What is the primary reason the company needs more efficient computing power?

• To enhance customer service

• To reduce costs

• To support future innovations

• To improve employee productivity

Why did the company decide to move to the public cloud?

• To achieve greater scalability

• To improve marketing strategies

• To increase security

• To reduce the number of employees

Which cloud platforms were considered for the move?

• Microsoft Azure and IBM Cloud

• Google Cloud Platform and Amazon

• Alibaba Cloud and SAP

• Oracle Cloud and Salesforce

What technological advancement is mentioned as important for the advertising experience?

• Artificial Intelligence

• Blockchain

• 5G

• Virtual Reality

What is a key benefit of using Google's advertising infrastructure?

• It is the cheapest option available

• It offers the largest advertising infrastructure

• It requires no technical expertise

• It is the most secure platform