Dine CEO Joyce Sees Lower Food Costs in 2019

Dine CEO Joyce Sees Lower Food Costs in 2019

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the strong performance of Applebee's and IHOP, highlighting their sales growth and strategic initiatives. It covers the companies' growth strategies, including potential acquisitions and franchise expansion. The transcript also addresses the successful turnaround of the brands, emphasizing consumer engagement and franchisee profitability. Challenges such as labor costs and food commodities are discussed, along with promotional strategies that drive customer traffic and profitability.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the successful marketing initiatives introduced by Applebee's?

Buy One Get One Free

Half-Price Appetizers

Free Desserts

Dollar Zombie

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategies mentioned for fueling growth in the brands?

Cutting employee benefits

Increasing menu prices

Acquisitions and franchise growth

Reducing store hours

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential new addition to the company's portfolio?

A third brand

A new marketing campaign

A new menu item

A new store location

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are the franchisees benefiting from the current strategies?

They are experiencing lower sales

They are making more money

They are facing higher labor costs

They are losing customers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the outlook for food commodity costs next year?

They will decrease slightly

They will double

They will increase significantly

They will remain the same